Wednesday, December 10, 2003

Branding

I'm considering a change of name...

Not my name.. the name of this blog...

Why?

It's a long story...

It goes back to my training as a marketeer... The Name "A Blog Formerly Known as My Ramblings and Rants" is far too long and from a branding perspectiv too complicated for anyone to refer. Not that anyone is refering to me... But, if someone were to refer to me, then that would be a real problem... A Branding nightmare... In fact I can hardly think of any popular blog which has such a long name.

So one needs a snappy one or two words for the blog...

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