EVD or DVD

Wired reports Move Over DVD, Here Comes the EVD. Analysts qouted in the story say that the evd will not suceed, considering that hollywood studios may not support the same... I think otherwise, The Asian markets are still new to DVD's and Asian producers may switch to this. Also like most consumer electronics, DVD/EVD players will be manufactured in Asia (China, Taiwan et al). They just might suppport it...