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AdAsia on the Web

My Boss and other bigwigs fron the The Times are away at the AdAsia conference at Jaipur...

A poor substitute to being there is to read about it... So read on...

The Economic Times microsite on AdAsia

The Times of India
Ad Asia mantra: Break rules to break even
Ad industry maturing in Pak

Business Standard
Admen salute consumer, the king
Asian admen get royal welcome

agencyfaqs.com
Brand India will succeed: Mukesh Ambani
Great brands play the role of protagonists: Scott Bedbury
Cult Branding: The Harley Davidson experience
Over time media will become more targetable: Irwin Gotlieb
"Advertisers have lost focus of the key purpose of advertising" – Sergio Zyman
I have never broken any rules; perhaps none of us have: Amitabh Bachchan
Product variety is not the same as experience variety: CK Prahalad
Engaging the consumer of tomorrow: MS Banga
"Industry-wide emulation" is the problem, says Ricardo Semler
Anticipation unbound

The Telegraph
Salary fixing is based on basically three parameters for the corporation: what the competition pays, what the company pays for the same job, and the level of anticipated profits in the year ahead: Ricardo Semler via Mediaah!
Bachchan shatters marketing myth on norms

Indian Express
Breaking Rules & Bringing A Pot Of Gold

Financial Express
Advertising Is More Than Just Commercials: Zyman
Retail Revolution Has Begun In India: Banga

Business Line
Big B beckons admen to keep finger on common man's pulse

The Guardian
Ad men try to keep eastern promise

The Statesman
Big B owes Zanjeer success to Emergency

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