Digital Deliverance has More Thoughts on U.S. Circulation Declines
I left the this comment on the post:
The newsapper in the current form may be a losing proposition as a trend, but while this is true right now in more developed markets like America, in countries like India where TV News is in it's (relative) infancy and the internet is restricted to the urban elite, Newspapers continue to be a powerful medium at least in the near term.
Of course, it goes without saying that we need to reinvent the concept of newspapers. "Minority Report" style newspapers will be something really cool. The technology for them will be available in not more than 5 years.
But for them to happen, newspaper publishers need to move on from the ink on paper mentality to news, especially when technology allows us to break news real time, sometimes even faster than TV.
Right now online divisions are hostage to the print news teams. So we have a long time to go.
Done rightly, this is the next chance for newspaper publishers to take on the dominance of TV in a new medium, especially when TV itself is coming under attack due to the emergence of new devices like TiVo.
I left the this comment on the post:
The newsapper in the current form may be a losing proposition as a trend, but while this is true right now in more developed markets like America, in countries like India where TV News is in it's (relative) infancy and the internet is restricted to the urban elite, Newspapers continue to be a powerful medium at least in the near term.
Of course, it goes without saying that we need to reinvent the concept of newspapers. "Minority Report" style newspapers will be something really cool. The technology for them will be available in not more than 5 years.
But for them to happen, newspaper publishers need to move on from the ink on paper mentality to news, especially when technology allows us to break news real time, sometimes even faster than TV.
Right now online divisions are hostage to the print news teams. So we have a long time to go.
Done rightly, this is the next chance for newspaper publishers to take on the dominance of TV in a new medium, especially when TV itself is coming under attack due to the emergence of new devices like TiVo.
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