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Showing posts from November, 2004

Keywords and more

someone was doing a search on google for Hero Honda Karizma, and that brought him/her to me . Apparntly someone else was looking for the Karizma Ad agency... (which is JWT)... other keywords that bring ppl here... marlinspike and av500

This is supposed to be fun???

This was my first Diwali in Delhi outside the canttonment area. Normally I head back home to Dehradun, this time I didn't think it worth my while to actually brave the Diwali rush in the trains to head to Dehradun and instead stay in Delhi and visit some friends. Just as the evening started... I stepped out and immediately retreated into my house in horror at the assault on the senses this celebration is. Why? My Eyes are burning and my ears are itching and I have a sore throat from the smoke in the air. If I didn't know better, from the sound track I'd have thought that it is a war zone. Till yesterday afternoon I used to think that all the anti-cracker activists were nuts... Today as Diwali is being celebrated(?) I'm a convert. Ban crackers. and ban them pronto. I used the video mode in my digital camera to capture some video. The camera can capture video at full DVCam resolution 640x480 at 30fps, but it looks as if it has been captured from a low qu...

blogsnow

blogsnow has a neat feature. If you link to any imdb title it crawls your site as part of the index. Thereby becoming a virtual review site for the title outside the IMDB system...

Agencies warned to get serious about print

News Corp has warned ad agencies to get serious about increasing print share of the advertising pie or risk losing comissions to the tune of $150 million dollars (between the News Corp and the Fairfax group of newspapers) The Australian Story and a related story from Sydney Morning Herald

Thoughts on US Circulation Declines

Digital Deliverance has More Thoughts on U.S. Circulation Declines I left the this comment on the post: The newsapper in the current form may be a losing proposition as a trend, but while this is true right now in more developed markets like America, in countries like India where TV News is in it's (relative) infancy and the internet is restricted to the urban elite, Newspapers continue to be a powerful medium at least in the near term. Of course, it goes without saying that we need to reinvent the concept of newspapers. "Minority Report" style newspapers will be something really cool. The technology for them will be available in not more than 5 years. But for them to happen, newspaper publishers need to move on from the ink on paper mentality to news, especially when technology allows us to break news real time, sometimes even faster than TV. Right now online divisions are hostage to the print news teams. So we have a long time to go. Done rightly, t...